Objets Trouvés — Creative Direction & Graphic Campaign What if a mockup had to sell itself?

SERVICES

Creative Direction GraphicsTone Of VoiceCopywritingArt Direction

PROJECT

Objets Trouvés

YEAR

2023

Bendito Mockup came to us with the raw material already in hand: a collection of mockups photographed in their signature scanned aesthetic, tactile and considered. It resonated with us immediately. We work from the analogue, the found, the crafted, and that sensibility was already embedded in everything they had built. What they needed was the creative direction and graphic language to turn that material into a campaign. Their brief was simple to the point of being almost deliberately open: design a layout that says "20x20 billboard mockup." Our role was to question that brief, and define how Objets Trouvés would really speak to the world.

THE CHALLENGE

We approach every project by challenging the assumptions built into the brief. Here, the central question we set ourselves was deliberately absurd: how would a mockup communicate if it had to promote itself? And crucially, what would its tone of voice be? That question unlocked everything. Finding the right answer, something genuinely funny, direct and unexpected, was the difference between a forgettable product campaign and something that could make Bendito Mockup impossible to ignore.

THE APPROACH

We began by experimenting with formats and languages, testing different ways the mockups could address their audience. The classified ad reference emerged naturally from that process: short, unambiguous, slightly absurd. A voice built on humour and deadpan directness that commits fully to its own strangeness. That absurdity wasn't a risk to manage, it was the sharpest tool in the project. It gave the campaign a personality that stood out immediately in a market where most mockup brands communicate in exactly the same way. From there, we developed the graphic artworks that would live inside the mockups themselves, each one carrying a message with that same playful, almost naive logic. The scanned aesthetic of the photography gave everything a physical, found quality that reinforced the concept without needing to explain it.

The absurdity wasn't a risk to manage. It was the sharpest tool in the project.

THE WORK

A series of graphic pieces designed to sit within the mockups, each functioning as a small self-contained ad. Together they form a campaign that feels coherent without being repetitive, with each piece landing its own moment while belonging clearly to the same world.

THE OUTCOME

Objets Trouvés changed the game for Bendito Mockup. The campaign gave them a distinctive voice in a saturated market and drove a significant leap in visibility and recognition. What started as a single collection became the foundation of a new creative direction for the brand, one they have continued to build on with every subsequent release. The humour, the absurdity and the commitment to a fully original tone of voice turned a mockup brand into something people actually wanted to talk about.

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